Facebook dominates business hours..

Karen — Fri, 23 Apr 2010 15:04:00 +0000

We have written recently about how using a VA such as us can help save your company nearly £16000 a year and if the below information taken from Mashable.com is anything to go by, it is a sure sign that employing workers permanently could be a very costly exercise if the stats are anything to go by.

It seems that business employees are visiting Facebook from the workplace more than any other internet site, including Google.

Managed Security Services company Network Box discovered in a recent study that 13 billion URLs used by businesses in the first quarter of 2010 actually pointed towards a 6.8% share going to Facebook, which is double the amount of business traffic that goes to Google and nearly triple the amount that Yahoo gets.

Network Box also found that Facebook consumes a significant portion of business bandwidth: 4.5% of all bandwidth. However, YouTube reigns supreme in that department, accounting for 10% of all business bandwidth used. An accompanying survey showed that 43% respondents are concerned about this seemingly excessive use of social media in the workplace.

Facebook certainly appears to dominate business users’ attention while at work so are you really happy paying for employees to be looking at Facebook?

If previous findings that Facebook is the fourth largest destination site for news are accurate, then perhaps we can safely assume that in-office use of Facebook is for more than just social networking.

Top five websites visited by businesses:

1. Facebook – 6.8 per cent of all traffic
2. Google – 3.4 per cent of all traffic
3. Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic
4. Yahoo – 2.4 per cent of all traffic
5. Doubleclick – 1.7 per cent of all traffic

What is Google Analytics?

Karen — Tue, 20 Apr 2010 14:00:07 +0000

Anyone that has a website should also have Google Analytics. This worthy tool is necessary to monitor the performance of your website, its trends and visitor flows.

With Analytics you can do a number of things such as:

Run custom reports
Set up regular alerts
Look at visitor trending & loyalty
check out your most visited pages
Monitor traffic sources
See which ‘other’ sites refer the most traffic to your site
Monitor your Adword campaigns
Look at your top content & pages

and so much more….

Contact us to find out how we can help you use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site as well as helping you make informed site design improvements, drive targeted traffic, and increase your conversions and profits.

To find out more about using this tool – read all about it here: Google Analytics – more info

» Google

Facebook dominates business hours..

What is Google Analytics?